The Challenge: Engaging Corporate Event Attendees Through Physical Interaction and Gamification
To celebrate a major 95th-anniversary milestone, Affinerie CCR hosted a weekend event for employees and their families. The client needed interactive, educational, and engaging booths to demystify complex industrial refining processes while building team spirit, encouraging active participation, and creating a memorable community impact.
The Simbioz Solution: High-Impact Interactive Bike Challenge Combined with Custom Educational Kiosks
Simbioz engineered and deployed three custom interactive installations designed to maximize engagement, centered around an energetic physical fundraising attraction:
The Centerpiece – Interactive Charity Stationary Bikes: Two stationary bikes with custom sensors linked to a real-time PC engine and dual displays. Participants had 90 seconds to pedal and raise funds for a local charity. Each screen tracked real-time effort and money earned, while synchronized displays continuously updated the event’s cumulative total
Precious Metals Touchscreen Quiz: A dual-screen setup (an interactive touchscreen paired with a large spectator display) that educated users on the valuable precious metals recovered during copper refining.
Interactive Mechanical Wheel Station: A physical station featuring a custom mechanical wheel that visitors turned to control a step-by-step digital animation explaining the refining process on screen.
The Results: High Visitor Engagement and a Tangible Community Impact
By blending physical interaction, real-time data visualization, and educational gamification, the interactive stations became a main attraction throughout the corporate event. The flagship interactive bike challenge successfully converted the collective energy of employees and families into a meaningful charitable donation.
